Five to ten seconds. After that, the filter kicks in.
In our day and age, five to ten seconds is usually all the time we’re given to persuade someone that what we have to say is worthy of their time.
We live in a world suffering from a relentless bombardment of information. Television, social media, advertising, friends, and family all vie for time and an attentive ear. Is it relevant to me? Without realizing it, we ask ourselves this question countless times throughout the day. Do I want what this advertiser is selling? Will this be on the test? Is this conversation significant to my situation? Will this news affect my life at all? If we don’t adapt and learn to filter out what does not apply to us, we will quickly become overwhelmed. As our ways of communication and comprehension evolve, our presentation of the gospel needs to be adapted as well. If we want to effectively communicate truth, we must learn to do it in a way that can bypass the spam filters of the modern mind.